WorxAI
Brand identity, logo system and website for an AI consultancy that works with Fortune 100 companies.
Challenge
WorxAI helps large enterprises bring AI into their operations, and its partners have led programmes for Fortune 100 companies. The new firm needed a brand that felt as credible as the clients it serves, and a website that explained a complex offer in a few seconds.
Approach
The logo is built on a sharp, slanted W that turns into the AI in the wordmark, with an electric blue accent on a deep navy base. It comes as a full wordmark and a compact W mark for app icons, social profiles and signage, tested on badges, LinkedIn and office walls before it was approved.
I then designed and built the website in React and TypeScript: a dark, motion-led hero, client logos up front, and clear service cards for agentic AI, app development, UI/UX, systems integration, strategy and DevOps.
Result
WorxAI launched with one consistent identity across the website, LinkedIn and offline materials, and a site the partners use to introduce the firm to enterprise clients.
“He creates thoughtful, visually compelling user experiences and has the technical ability to implement them himself, which makes collaboration and execution especially efficient.”
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