Pro-Metrics
Brand identity and a 50-page WordPress publishing platform for an international academic publisher.
Challenge
Pro-Metrics publishes journals and books for researchers and institutions across many countries. Its old identity didn’t reflect the quality of its work, and the website had to support a growing range of journals, books and editorial services without rebuilding pages each time.
Approach
The logo combines the letter P with an open book: a simple symbol for publishing and knowledge. The identity pairs a deep navy for trust with a vibrant blue for technology, plus accent colours that separate content categories.
I designed the full UX/UI system and more than 50 custom page layouts, then built the platform in WordPress with reusable components, so the team can create and edit pages without a developer.
Result
A complete publishing platform backed by a cohesive brand. Engagement grew 2.8× and readers scroll through 72%+ of each page, while new journals and books go live in minutes.
“He really took the time to understand what I needed for my publishing website and translated it into a clean and functional design. Communication with him was always easy.”
My Salon Guide →
Brand and discovery platform for salons and stylists.
Want results like these?
Tell me what you’re launching. I’ll reply with a plan, a price and a start date.