Hola Drive
Brand identity and a complete passenger and driver app for a Canadian ride-hailing platform.
Challenge
Hola Drive wanted a modern ride-hailing app that felt simple and enjoyable for passengers and drivers alike, fast to use and ready to grow into new markets. Starting from scratch, it also needed a visual identity and a design system that could support future development.
Approach
I started with the brand: the logo, identity and presentation materials. Then I designed the app for both sides of the marketplace, from booking a ride to managing trips, in light and dark themes: onboarding, booking flows, maps, payments, driver dashboards and account management, all built on one set of reusable components.
Result
A complete product ready for development: more than 120 mobile screens, 35+ user flows and a design system of 140+ components that work together as one ecosystem.
Pro-Metrics →
Brand and publishing platform for an academic publisher.
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