JDL Immigration
A brand and website that make Canadian business immigration feel trustworthy and hopeful, launched in 30 days.
Challenge
Legal work is serious. Moving to a new country is exciting. The brand had to carry both.
JDL Immigration is led by David Comtois, an immigration lawyer with 12 years of practice. The firm helps founders move to Canada through the Start-Up Visa, Business Immigration and the Québec Investor Program. Its old presence looked like every other law firm and said nothing to entrepreneurs.
Approach
I built the identity around clarity: a compact logo that works at billboard and favicon size, a calm palette and copy that answers the founder’s first question on every page: “Can I qualify?” The website guides visitors to a short eligibility form instead of a generic contact page.
Result
The brand, website and launch materials went live 30 days after kickoff. Social media grew by 35% and new client inquiries by 120%.
“Boris did an amazing job with JDL Immigration. Everything looks fantastic! The entire process was seamless, and he was great to work with from start to finish.”
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